What’s the difference between PIM and Dam?


Published on : 12 October 20215 min reading time

Being a product manager, it is essential to be updated on every trend to ensure that all the required practices have been met for you to have good revenues. By using these two systems you can be assured that your products will reach to the targeted customers.

Are you wondering what PIM and DAM are? Worry not, in this article we are going to learn the difference between the two. You can also learn more about Product Information Management at goaland.com.

What is a product Information Managers?

A product information manager deals with how a company’s product data is processed across marketing distribution networks and sales channels. Print, social media and e-commerce sites can all be part of this distribution system.

Product information managers are designed to ensure that product information released publicly is correct, consistent and of high quality. A product information manager aid clients in making informed purchasing decisions by ensuring that detailed product descriptions is distributed.

What is a Digital Asset Management (DAM) System?

Unlike a product information manager, which deals with goods, a DAM system is focuses with assets that are not related to products. Digital assets, like documents and photographs, as well as presentations and meta-information may be included.

Marketing and selling teams also utilise DAM systems to save and collect promotional or branded material, as well as to guarantee that a company’s photos, videos, and brand guidelines are all secure, safe, accessible, and protected.

Although digital asset manager and product information manager deal with quite different types of content, both are easily accessible and centralized. DAM systems, such as product information managers, are designed to help with organization and accessibility.

Images are easier to maintain and manage when a company implements a strong digital asset manager and processes can become more efficient.

When to Use product Information Manager

Product information managers are typically used to store product-related data, such as product copies and supplier information. However, certain product information managers, now contain DAM capability and can distribute and store any product-related asset, as well as media assets such as photos, video, and audio.

Any manufacturers, retailer or organisation that needs to gather and collect product data, or who is obtaining product information from multiple sources, will benefit from product information manager. Product manager solutions are also useful for organizations that sell a variety of distinct SKUs.

Product information managers minimize hands-on time and improve things for marketing, product development, and sales by making product data easier to manage and control eliminating inaccuracies that could have a negative influence on sales.

When Should You Use a DAM System?

Digital asset managers are suited for cases where non-audio and non-video materials must be streamed or transmitted to a large audience. However, a digital asset manager is great for archiving content, video transcoding and tracking versions.

Digital asset managers are ideal for firms with a large number of digital assets since they may save time and assist streamline asset retrieval. Remember that the average marketing experts spends 65 hours per year looking for lost digital assets, and DAM platforms are great for any firm looking to free up those 65 hours to maximize more productive endeavors.

Simplify Your Online Interactions with DAM and PIM Systems

Although product information managers and digital asset managers have certain similarities, they are separate platforms with distinct functions. Digital asset managers are built to handle digital assets such as logos and videos, whereas product information managers are built to handle product-related information and products.

However, keep in mind that digital assets such as photographs, logos, and videos are also related to products. As a result, you’ll be able to manage, store and distribute these assets using a product information manager. However, a product information manager may not always be capable of meeting all of your digital asset management demands.

Benefits of Using Digital Asset Manager

• All data is securely stored in one location, and you may access all digital products and files at any time.
• Organize files by categorizing them into films, photos, music, and other forms of multimedia material.
• Streamline workflows, increase efficiency, and minimize redundancies by properly categorizing and securely storing digital assets.

Benefits of using product Information Manager

• Streamline product information management by consolidating all content into a central repository that allows for quick and easy access.
• Enhance the product experience by making the content more thorough, contextual, and complete.
• Boost productivity by establishing workflows for teams involved in the distribution and creation of product material.

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