Strategies

Web marketing, a global strategy

Getting into web marketing simply because everyone else is doing it may prove counterproductive. A personalised action plan must be drawn up because all digital tools interact; it is therefore important to be constantly on the lookout so as not…

How to define an effective webmarketing strategy?

Some 20 years ago, the Internet was made available to the general public. Later, with the advent of new web technology, notably thanks to Web 2.0, consumers’ needs and the way they seek information as well as their consumption habits…