Published on : 04 May 20203 min reading time
Interacting with your users, in order to offer them additional offers or new products, is a good thing, but getting your message to the right person, at the right time and with the right offer is not easy. Let’s take a look at the pillars of a good web-marketing strategy in e-commerce.
Natural referencing, a pillar of the web-marketing strategy of e-merchants
A web marketing agency, specialized in SEO, can only recommend you to optimize your SEO. It is difficult to sell if your site does not generate any traffic. And how can you get traffic if you are positioned on page two of Google? Several projects are to be considered to improve your SEO. The technique of optimization: tags, titles, tree structure, categories, indexing, internal mesh, URLS are all points that you will have to check and optimize to find cause, in the eyes of Google.
Content and popularity
The content: propose interesting content in line with your sector. Currently, you should no longer write for Google, but for the Internet user. If you manage to mix originality, diversity and regular distribution, there is no reason why your content should not be appreciated by Internet users. Popularity: especially through links from other popular sites pointing to your site. Target sites, blogs in your field of activity in order to exchange links/articles. This will allow you to position yourself as an expert/reference.
Marketing Automation, automation for more personalization
Interacting with your Internet users, in order to offer them additional offers or new products, is a good thing, but getting your message to the right person, at the right time, with the right offer is not easy. This is where Marketing Automation comes in. Marketing Automation automates and optimizes your follow-up actions to better reach your prospects. One of the issues for e-merchants is certainly the development of customer loyalty. Indeed, loyalty costs less than the acquisition of new customers, it is an established fact. The major players in the world of e-commerce are currently all equipped with chatbots. Thanks to advances in artificial intelligence, these virtual assistants offer instant and relevant interaction between the brand and the visitor. They are a way to reassure and help the Internet user in the purchasing process. This improves customer relations in addition to the conversion rate.