Published on : 04 May 20202 min reading time
Inbound marketing, or inbound marketing, allows you to encourage Internet users to come naturally to you (on the Internet) while reinforcing your credibility and notoriety. This approach of making your company your own media must be implemented over the long term and involve your entire company.
Marketing is considered as a set of actions whose objectives are to study and influence the needs and behaviours of consumers. Digital marketing creates and satisfies demand using the power of the web. The Internet has changed the way businesses do business and is not just a new marketing channel. It creates a new paradigm on how consumers and brands are linked, or that products and services are promoted and purchased. This new model puts the consumer at the centre of any business strategy.
Definition of Inbound Marketing
Inbound Marketing refers to all the methods that a company can use to bring the customer to it. Much less intrusive and aggressive than Outbound Marketing, this strategy requires a thorough knowledge of your market. In fact, a company that has a good understanding of its target’s needs has every chance of succeeding in implementing an effective strategy. Of course, this is a method that only proves to be effective in the long term.
How does Inbound Marketing work?
Inbound marketing has its own methodology composed of 4 phases: the first phase is the attraction of qualified visitors to the site. When we generate traffic on a site, we look for good quality traffic that corresponds to your potential targets. The second step: turning your visitors into prospects. Once the visitor enters the site, the goal is not to let them leave immediately and to build a relationship of trust with them. The third step: convert your prospects into customers. As they visit the site, receive your notifications, and interact with you, the trust you initiated in the previous step will intensify and become solid enough for you to become an authority figure in your field in the eyes of your prospect. And, the fourth step: build loyalty with your marketing automation customers to save you time and accurately measure the return on investment of your web marketing campaigns.
The functioning of marketplaces