Some 20 years ago, the Internet was made available to the general public. Later, with the advent of new web technology, notably thanks to Web 2.0, consumers’ needs and the way they seek information as well as their consumption habits have largely changed.
The main levers of digital marketing
Of course, before launching into the digital sphere, it is necessary to know a set of web-marketing levers, at least the most used ones. The use of certain levers rather than others depends essentially on the objective pursued by a company on the Internet (to inform, sell, create value), the characteristics of the target it wants to target (professionals vs. individuals, small vs. large) and in some cases the level of budget it is willing to allocate.
An essential digital strategy to succeed on the internet
It is a fundamental lever, a necessary roadmap for the actions to be considered or even a dashboard with multiple scenarios to perpetuate the influence of your company’s digital identity. It is essential to set business objectives and define concrete web-marketing actions to know where you want to go. A web-marketing strategy should be nested in the overall strategy of the company and must be in harmony with it. It is interesting for a brand to be on all fronts and take advantage of the synergies offered by the various web tools.
Social networks: an essential space for your brand
Billions of people around the world are active users of social networks, most of whom access them via a phone. Social networks are increasingly attracting companies that want to address new targets and develop and animate a community around their brands. They allow you to develop your visibility and notoriety with a very large audience including your current and potential customers, partners and suppliers. Companies benefit from a powerful tool for commercial prospecting, acquiring new customers and building customer loyalty. It is also an additional channel for selling your products and services. Search engines now take into account the content present and shared in social networks in order to improve the natural referencing of your website. In short, social networks are a marketing tool that is both innovative and low cost with an interesting return on investment.