Techniques

Understanding Outbound Marketing Strategies

Outbound marketing has been deemed obsolete in view of the new approaches made possible by technical developments. It retains the advantage of simplicity, through implementation without a complex strategy, and the possibility of reaching a large audience by presenting banners…

Inbound Marketing: definition and best practices

Inbound Marketing is a brilliant way to gain minds. With the advent of the web, consumer decision making processes have changed radically. People retrieve a large volume of information before contacting a company’s representatives or salespeople. And, marketing must adapt…

Webmarketing techniques to build customer loyalty

If e-commerce is transforming the way we consume, webmarketing is becoming a key element in the strategies of e-marketers, who must renew their ingenuity to keep their customers over the long term. It is good to know that a loyal…

Inbound marketing and outbound marketing, why are they complementary?

Your company’s marketing strategy is not to your complete satisfaction? We offer you to take stock of the two methods of Outbound Marketing and Inbound Marketing in order to implement an effective global marketing strategy within your company and significantly…

How to do inbound marketing?

Inbound marketing, or inbound marketing, allows you to encourage Internet users to come naturally to you (on the Internet) while reinforcing your credibility and notoriety. This approach of making your company your own media must be implemented over the long…