Social Media Marketing – Our Propriety System
Ever wondered how Apple has managed to obtain a huge base or raving fans? People who would queue in line overnight to get their hands on the latest product launch.
Do you want that for your company?
The Social Media Marketing propriety methodology which we employ is called the ‘PerCeption’ technology. Using this method, we would determine the right set of audience in the social media space which would in turn become your raving fans.
The Social Media Marketing primary aim is to improve brand perception through data analytics. is a systematic method to determine the relationship between factors affecting a process and the output of that process. In other words, it is used to find cause-and-effect relationships. This information is needed to manage process inputs in order to optimize the output
The most commonly used terms in the PerCeption methodology include: controllable and uncontrollable input factors, responses, hypothesis testing, blocking, replication and interaction.
Social Media Marketing Controllable input factors, or x factors, are those input parameters that can be modified in an experiment or process. For example, in target audience segmenting, these factors include the quantity and quality of the an audience the in a particular demographics.
Uncontrollable input factors are those parameters that cannot be changed. These factors need to be recognized to understand how they may affect the response.
Responses, or output measures, are the elements of the process outcome that gage the desired effect. In the clients segmenting example, the quality of the clients are the responses.
Social Media Marketing Hypothesis testing helps determine the significant factors using statistical methods. There are two possibilities in a hypothesis statement: the null and the alternative. The null hypothesis is valid if the status quo is true. The alternative hypothesis is true if the status quo is not valid. Testing is done at a level of significance, which is based on a probability.
Blocking and replication- Blocking is an experimental technique to avoid any unwanted variations in the input or experimental process. For example, an experiment may be conducted with the same equipment to avoid any system variations. Our team also replicate experiments, performing the same combination run more than once, in order to get an estimate for the amount of random error that could be part of the process.
Interaction – When an experiment has three or more variables, an interaction is a situation in which the simultaneous influence of two variables on a third is not additive.